Build an AI Assistant That Writes Like You, and Leave With It Finished
A hands-on workshop with Art Bettuzzi, Lead Instructor at I Love Real Estate School (with over 850 five-star reviews).
Build Your AI Marketing Assistant: From Your Voice to Your Assistant Live on Zoom | Saturday, November 14, 2026 | 9:00 AM to 1:00 PM Central
Most AI writing sounds like AI. In this four-hour live workshop, you build an AI assistant that writes like you, tested and ready to use for the writing you do every week. No tech background needed. We give you a preliminary Voice Worksheet to get started, so you arrive ready to build.
What we build together
Your voice, refined: ten-plus questions and your own writing samples
A business profile file, so your assistant knows what you do and who you serve
Seven message types: social post, text, email, listing or open house copy, market update, client explainer and review request
Fill-in templates, so it asks for the facts instead of guessing
What you leave with
A saved, tested AI assistant in your own Claude Project
A 30-day content calendar with the first posts drafted in your voice
A starter set of drafts, including single Expired and FSBO emails and intro and follow-up texts
A check-before-you-publish list covering accuracy, Fair Housing and advertising rules, and consent and brokerage policy
A never-automate list
An updated prompt library
The replay, for everyone who attends live
Bonus: the replay of the free web class, Build an AI That Writes Like You
What this workshop is not: it builds the assistant that writes your messages. It doesn't send them automatically or connect to your MLS.
Who it's for Agents, brokers, and students still studying for the exam. If you're not licensed yet, build it now and it's ready the day you join a brokerage.
Before the workshop
Your Voice Worksheet. If you haven't done it yet, it will be in your confirmation email.
A Claude account. If you already have one, you're set. If not, open a free account at claude.ai and log in once. Free accounts have usage limits, so if you want to be sure you won't hit one during the session, a paid plan avoids that.
Three or four things you've written. Real texts, emails or social posts that sound like you.
